Google Ads Enhanced Conversions

Enhanced Conversions improve Google Ads measurement by sending hashed first-party customer data alongside your conversions. This increases match rates, improves Smart Bidding optimization, and provides more accurate conversion attribution.

ClickerVolt automatically sends 9 user signals with every conversion, capturing PII from multiple sources throughout the user journey.

9-Signal User Matching

ClickerVolt sends comprehensive user data to Google Ads for enhanced matching:

Identity Signals (hashed)

• Email - SHA-256 hashed, with Gmail-specific normalization
• Phone - Normalized with leading +, hashed
• First Name - Lowercased, hashed
• Last Name - Lowercased, hashed

Address Info (plain text per Google specs)

• City - From visitor telemetry, lowercased
• State - Region code from IP geolocation
• Postal Code - Country-aware formatting
• Country Code - 2-letter ISO code

Device Signal

• User-Agent - Original browser fingerprint from click time, stored per-session

Comprehensive PII Capture

ClickerVolt captures PII from every possible source throughout the user journey:

Form Data Detection

• Email addresses automatically detected from form submissions
• First and last names extracted from form fields
• Phone numbers captured with intelligent field detection
• Works on any form - no special markup required

URL Parameters

• PII passed in tracking URLs is automatically extracted
• Supports standard parameter names (email, phone, fname, lname)
• Also detects common variations (contact_email, first_name, etc.)

Server-to-Server Payloads

• ClickBank IPN: Customer details extracted from transaction data
• JVZoo IPN: Buyer information captured automatically
• WarriorPlus IPN: Purchase data with full customer PII
• Any S2S postback: PII fields extracted from conversion payloads

cvIdentify API

For custom integrations, programmatically attach identity data at any point in the funnel.

Cross-Device Signal Restoration

When a user converts on a different device than they originally clicked, ClickerVolt restores all their captured signals:

• GCLID from original click is preserved in visitor profile
• All captured PII (email, phone, names) from any source is stored and restored
• Original User-Agent is stored per-click for accurate device matching
• Geographic data enriches the conversion with address info

Benefit: Your conversions are attributed correctly even when users switch devices, improving your Smart Bidding accuracy.

Gmail-Specific Normalization

Google ignores dots in Gmail addresses. ClickerVolt automatically normalizes Gmail addresses to match Google's internal format:

• jane.doe@gmail.com → janedoe@gmail.com
• john.smith@googlemail.com → johnsmith@googlemail.com
• Non-Gmail addresses are left unchanged

This ensures your hashed emails match Google's database for maximum attribution.

Automatic Fallback

If your Google Ads account hasn't accepted the Customer Data Processing Terms, Enhanced Conversions will fail. ClickerVolt automatically handles this:

1. Enhanced Conversion with PII is attempted first
2. If Terms error detected, conversion is retried without PII
3. Conversion is recorded as Standard (gclid-only) conversion
4. No data is lost - your attribution still works

To enable full Enhanced Conversions: Accept the Customer Data Processing Terms in your Google Ads account under Admin > Customer Data Terms.

Zero Configuration

ClickerVolt automatically populates all available signals. Simply connect your Google Ads account and map your conversion actions - we handle the rest.