Refund Sync to Ad Platforms

ClickerVolt automatically syncs refund events to Google Ads, Facebook, and TikTok, improving your campaign optimization by giving all platforms accurate conversion data.

Why Refund Sync Matters

When a customer refunds, you need that signal sent back to ad platforms. Without it:

• Google/Facebook/TikTok still count the refund as a successful conversion
• Your optimization algorithms train on bad data
• You bid higher on traffic that produces refunders
• Your ROAS looks better than reality

ClickerVolt solves this by automatically sending refund signals whenever a refund postback is received.

How It Works

Google Ads

Uses Google's Conversion Adjustments API:

• Full refunds → RETRACT: Removes the conversion entirely from reporting
• Partial refunds → RESTATE: Adjusts the conversion value downward

This directly improves Smart Bidding by teaching Google which clicks lead to refunds.

Meta (Facebook)

Sends a custom "ClickerVolt_Refund" event with negative value:

• Appears in Events Manager alongside standard events
• Can be used to build "refunder" audiences for exclusion
• Helps Value Optimization understand true customer value

TikTok

Sends the standard "CancelOrder" event via the Events API:

• Uses TikTok's native event type (no custom event registration needed)
• Includes the negative refund value for Value Optimization
• Helps TikTok's algorithm learn which conversions are reversed
• Matched using ttclid and profile signals for attribution

Using Refund Data in Your Campaigns

Google Ads Strategies

• Enable Value-Based Bidding: Google automatically deprioritizes traffic patterns with high refund rates
• Check Conversion Adjustments: View adjustments in Google Ads → Conversions → Adjustments
• Segment Reports: Compare "gross" vs "net" conversion value across campaigns

Meta Strategies

• Create Exclusion Audiences: Exclude users who triggered ClickerVolt_Refund from your targeting
• Build Lookalikes from Non-Refunders: Create lookalike audiences from purchasers MINUS refunders
• Value Optimization: The negative value signals help Meta optimize for higher lifetime value customers

To create an exclusion audience: Go to Audiences → Create Custom Audience → Website → Select "ClickerVolt_Refund" event → Save.

TikTok Strategies

• Value Optimization: TikTok learns from CancelOrder events to avoid similar user patterns
• Custom Audiences: Build audiences from CancelOrder events for exclusion targeting
• Campaign Analysis: Compare conversion vs cancellation rates by ad group

Requirements

• Ad platform account connected in Settings → Ad Platforms
• Link target configured with conversion tracking enabled
• Network sending refund postbacks (negative revenue or refund event type)

Transaction Matching

ClickerVolt automatically maintains transaction IDs for matching refunds to original conversions. Even if your affiliate network doesn't provide a transaction ID, ClickerVolt generates a fallback ID based on click and revenue data.